Precision have this week launched a brand new website to coincide with the release of the 2012/13 catalogue.
Formerly known as Precision Training, the wholly owned brand of Reydon Sports has gone through a major brand identity repositioning to reflect the success and expansion of the business.
Founded in 2005 the parent brand Precision Training has been replaced with the new Precision identity which includes a new company logo for Britain’s number one choice for specialist sports training aids and apparel - from elite professionals through to grass roots level.
The biggest ever catalogue and new website represents the rapid growth of the brand and now incorporates the individual Precision Goalkeeping, Precision Running and Precision Boxing product ranges.
Brand and Marketing Director, David Sanderson, commented on the release; “2012 has already been a very exciting year for Precision and we are delighted to launch our new corporate identity to our wide customer base – both online and in catalogue.
“Precision was created to give sportsmen, women and children of all shapes and sizes accessibility to a range of high-quality professional products and that mantra has not changed.
“Amateur clubs now have the ability to train like the professionals and our product range continues to stretch the boundaries thanks to our research and development that is carried out in association with our professional sporting partners.
“Along with training aids our Precision Goalkeeping, Running and Boxing brands continue to go from strength to strength and this fully reflected both online and in the catalogue. The new colourways in Precision Running have gone down particularly well with the retailers.
“The rebranding embodies our mission to be the highest quality one stop shop for all your sports requirements at highly competitive prices and we are delighted with it.”
Precision are the official suppliers of training aids to the Football League, working alongside all 72 member clubs across England and Wales. They have official partnerships with Indoor and Outdoor hockey champions Leicester Ladies Hockey Club and Premier League football club Aston Villa.